SEO and AI search for real estate agents
An agent will rarely outrank the big portals for “homes for sale in” a city, and does not need to. The searches that turn into clients are local and specific: selling a home in one neighbourhood, the best agent for a type of property, what a street is like to live on. Real estate SEO targets those, plus the facts AI assistants use to recommend an agent. Monthly work from $500.
from $500/mo — exact estimate after a 15-minute brief
- Estimate after a 15-minute brief
- Electronic contract when needed
- Staged payments
01Searches worth winning
| Search type | Example | Page that wins it |
|---|---|---|
| Seller intent | sell my house in [neighbourhood] | A selling page for that area with your process |
| Agent choice | best real estate agent [town] | Profile, reviews, recent sales |
| Area research | living in [neighbourhood] | An honest neighbourhood guide |
| Valuation | what is my home worth [town] | A valuation request page |
02Monthly work
- Neighbourhood and town pages, one at a time, based on what you actually know.
- Google Business Profile: service areas, categories, photos of sold homes, regular posts.
- A review routine after every closing, and replies to every review.
- Your profile on the portals and directories, kept consistent with your site.
- Speed and structured data on listing and area pages.
- A monthly report on valuation requests, calls and positions.
03AI assistants and agent recommendations
Asked to recommend an agent, an AI assistant looks for someone it can describe precisely: areas covered, property types, languages, reviews. Generic “we serve the whole region” copy gives it nothing to use. Specific area pages and consistent profiles do, and we track monthly which assistants mention you.
04Pace
Profile work can lift map visibility within weeks. Area pages usually take a few months to rank. We start with the one or two neighbourhoods where you want listings most and add more as they begin to work.
What we do not promise
- Outranking the major portals for general listing searches.
- A number of listings or closings per month.
- Neighbourhood claims that are not true or that could steer buyers unfairly.
Frequently asked questions
How much does SEO for a real estate agent cost?
From $500 a month, depending on how many areas you cover and how competitive your market is.
Can I compete with the big listing portals?
Not on general listing searches, and you do not need to. We target seller, agent-choice and neighbourhood searches, where an agent with real local pages can win.
How long does real estate SEO take?
Profile improvements can show in weeks; neighbourhood pages usually take a few months to rank.
Do I need to blog?
Not in the usual sense. A few strong area and selling guides beat many short posts, and we write them with you.
Will this help with AI recommendations?
It makes your areas, specialties and reviews clear and consistent, which is what AI assistants rely on. We check monthly which ones name you.
Own your neighbourhood in search
Tell us the areas you want listings in. We check what ranks there now and send you a plan.
Real estate SEO from $500/mo — exact estimate after a 15-minute brief
Prices are approximate, in US dollars. The total depends on scope — we give an exact estimate after a 15-minute brief.