GEO & AI Search Optimization
GEO, or AI search optimization, is work on your website, content and brand mentions so that ChatGPT, Gemini, Perplexity and other AI assistants understand your business and can name it in their answers. It suits companies whose customers ask AI for recommendations. It starts at $1,000 a month; begin with a 15-minute brief on WhatsApp.
from $1,000/mo — exact estimate after a 15-minute brief
- Estimate after a 15-minute brief
- Electronic contract when needed
- Staged payments
01What GEO means in plain words
More and more customers skip the list of search results and ask an AI assistant instead: “recommend a dentist near me”, “which delivery service should I use”. The assistant builds its answer from websites, directories, reviews and mentions it trusts.
GEO (Generative Engine Optimization) is the work of making your business one of those sources, with its facts — services, prices, contacts, where you operate — clear to the model and not distorted. GEO does not replace SEO; it extends it, because many assistants rely on the same pages a search engine sees.
02How GEO differs from SEO
| Compared | SEO | GEO |
|---|---|---|
| Where the customer sees you | In the list of links on a search results page | Inside the AI assistant’s ready-made answer, as a brand mention or a cited source |
| What we optimize | Website pages for search queries: structure, speed, copy, markup | The facts about your business and the sources AI relies on: website, markup, profiles, mentions |
| How we measure | Impressions, clicks and rankings in Search Console | The share of answers to an agreed prompt set that mention the brand, and the sources they cite |
| How long it takes | Months: search engines recalculate rankings gradually | Months as well: models and their search indexes do not update overnight |
03Where we check visibility
We check visibility by hand on an agreed set of prompts, in the assistants your customers actually use:
- ChatGPT
- Gemini and Google AI Overviews
- Perplexity
- Copilot
- Claude
- Yandex Alice and Neuro
The list follows your market and your customers’ language. It describes where we check visibility, not a promise to appear in every answer.
04What the work includes
- Visibility audit: what AI assistants already know about your business and whom they name instead of you.
- Consistent company facts: services, prices, contacts and service area described the same way on every page.
- Schema.org structured data and a machine-readable llms.txt file.
- Content that answers customer questions directly: service pages, FAQs, comparisons.
- Work on mentions: the profiles and platforms AI assistants draw on.
- A weekly report on the work done and a visibility check once a month.
05How the work goes
- 15-minute briefWe discuss your business, markets, languages and the questions you should be found for.
- Prompt set and baselineWe agree the prompts and record where your brand is mentioned, where it is not and who appears instead.
- Work planWhat to change on the site, in the markup and in mentions — by priority and with a price.
- Monthly cycleWe carry out the plan, report every week and repeat the check once a month.
06How we measure results
At the start we agree a prompt set — the questions your customers ask AI assistants. We check the answers at the start and then every month on the same set:
- the share of answers that mention your brand;
- which sources the AI cites — your site, directories, reviews;
- which facts the assistant states about you, and whether any are wrong.
AI answers vary from one run to the next, so we look at the trend across the whole set, not at a single screenshot.
07How much GEO costs
From $1,000 a month. The total depends on the number of languages, markets and prompts, the state of your website and how much new content is needed. We give an exact estimate after a 15-minute brief. GEO and SEO work well together: the site, the markup and the copy serve both channels.
There are no GEO case studies on this site yet: the field is new, and we only publish projects with verified data. Results for websites, SEO and ads are in our delivery team’s cases.
What we don’t promise
- A first place or a certain mention in ChatGPT or any other AI assistant: the model writes the answer, not us.
- Results by a fixed date: models and indexes update at their own pace.
- Fake mentions or copy written “for robots”: tricks like that hurt a brand.
Frequently asked questions
Do you promise first place on Google or a mention in ChatGPT?
No. AI answers and search rankings depend on algorithms, the market and competitors. What we promise is transparent work: an agreed prompt set, a baseline check and a monthly report on the trend.
How much does AI search optimization cost?
From $1,000 a month. The exact price depends on languages, markets, the number of prompts and the amount of content — we name it after a 15-minute brief.
Do I need SEO if I order GEO?
Usually, yes: many AI assistants draw on search results and website pages, so technical health, structure and copy matter for both channels. Running them together is simpler and cheaper.
When will I see a difference?
In months, not days: changes reach AI answers gradually. We check at the start and every month after, so you can see whether the share of mentions is growing.
Do you have GEO case studies?
Not yet. The field is new, and we don’t publish cases without verified data. Our delivery team has cases for websites, SEO and ads.
What do you need from me to start?
Access to your website, your current services and prices, your markets and languages, and the questions customers ask you most often. We collect the rest in the brief.
Let’s talk about GEO for your business
Tell us about your business and market — after a 15-minute brief we will name the scope and the estimate.
GEO & AI search from $1,000/mo — exact estimate after a 15-minute brief
Prices are approximate, in US dollars. The total depends on scope — we give an exact estimate after a 15-minute brief.