Paid Social & Google Ads Management
Paid social and Google Ads management means setting up and running campaigns on Facebook, Instagram, TikTok, LinkedIn and Google: audiences, offers, creatives and ongoing optimization. It suits businesses that need leads in the coming weeks. Management starts at $350 a month plus the ad budget; begin with a 15-minute brief on WhatsApp.
from $350/mo + ad budget
- Estimate after a 15-minute brief
- Electronic contract when needed
- Staged payments
01Where we run ads
- Facebook and Instagram — leads, messages and website traffic.
- TikTok — short vertical videos.
- LinkedIn — B2B audiences.
- Google Ads — search ads for people already looking for the service.
We choose platforms for your product and audience instead of launching everywhere at once. Paid social finds people by interests and behavior — it works when demand has to be created. Google Ads shows your ad to people already searching for the service — closer to a purchase, but clicks usually cost more.
02What ad management includes
- Market, competitor and audience research.
- Offers and creatives for each platform.
- Setting up campaigns, audiences and lead tracking.
- Ongoing optimization: we switch off what brings no leads and scale what works.
- A report every week: spend, leads and cost per lead.
Leads need a fast response: where needed, we connect the ads to a chatbot or a CRM so no enquiry gets lost.
03How the work goes
- 15-minute briefProduct, prices, geography, who your customer is and what budget feels comfortable.
- StrategyPlatforms, audiences, offers and the scenario: a request on the site or a chat.
- Creatives and launchWe prepare the ads, set up the campaigns and go live.
- Tests and optimizationWe compare audiences, offers and creatives and keep the ones that bring leads.
- Reporting and scalingA report every week; combinations that bring leads get more budget once you agree.
04Ad budget
The budget is not part of the management fee: you pay it to the platforms directly — usually from $200 a month. On Google Ads it can be higher because of keyword prices.
The first leads often arrive within the first few days. Finding combinations that work consistently usually takes 3–6 months.
How it went in our delivery team’s cases: an online English school — 95 leads in 10 days with a click-through rate of up to 9.3%; a massage studio — 80 enquiries at $0.93 in 5 days on a $74.70 budget; an expert’s personal brand — 90 enquiries at $0.95 in 5 days on an $86 budget.
05How much ad management costs
From $350 a month plus the ad budget. The management fee depends on:
- the number of platforms — say, Instagram only, or Instagram plus Google Ads;
- the number of campaigns and audiences;
- how many creatives you need per month.
Management is billed monthly: you can stop from the next period.
Cases for this service
Projects by our delivery team
- Paid ads
English courses
95 leads in 10 days, CTR up to 9.3%
- Paid ads
Personal brand
90 leads at under $1 each
- Paid ads
Massage studio
80 enquiries at $0.93 each in 5 days
What we don’t promise
- Payback by a fixed date: it depends on your product, prices and market.
- The same cost per lead as in our cases: those figures come from specific projects.
- That a platform will approve every ad: Meta, TikTok and Google run their own moderation.
Frequently asked questions
Do you promise first place on Google or a mention in ChatGPT?
No. In advertising we promise transparency: where the budget goes, what a lead costs and what we change — in a report every week.
How much does paid social and Google Ads management cost?
From $350 a month. On top of that comes the ad budget, which you pay to the platforms directly.
What budget do I need to start?
Usually from $200 a month. On Google Ads it can be higher because of keyword prices; we agree the exact amount in the brief.
Who owns the ad account?
You do. Ad accounts are registered to you wherever possible, and after the project we hand access back or ask you to revoke it.
Do you make the creatives?
Yes: offers and creatives for each platform are part of management. Your existing, well-performing posts can be used too — as in the online English school campaign.
Paid social or Google Ads — which should I choose?
It depends on demand. If people already search Google for your service, start with Google Ads; if you need to show the product to people who aren’t looking yet, start with paid social. Often both work, and in the brief we suggest where to begin.
What if a platform blocks an ad?
We help resolve it with the platform within the agreed scope. Moderation and blocking decisions are made by Meta, TikTok and Google themselves.
Let’s talk about ads for your business
Tell us about your product and audience — after a 15-minute brief we will suggest platforms, a budget and an estimate.
Paid social & Google Ads from $350/mo + ad budget
Prices are approximate, in US dollars. The total depends on scope — we give an exact estimate after a 15-minute brief.