Case 04 of 12 · Paid ads
Personal brand
Promoting an expert’s personal brand: we first analysed the audience’s pain points, then turned the most frequent question into a lead-magnet guide and drove traffic straight into the conversation.
- Result
- 90 leads at under $1 each
- Period
- 5 days, April 2024
- Budget
- $86
On this page04
01The goal
A project for a targeted-advertising specialist: raise their recognition as an expert and build a base of interested followers by giving away a lead magnet on Instagram.
02What we did
- Analysed the audience: pain points, fears and the single recurring question — how to package a business profile on Instagram before running ads.
- Wrote a guide answering exactly that and turned it into a lead magnet: someone messages the account and gets value immediately.
- Ran a messages campaign on Instagram and drove traffic straight into the conversation, with no intermediate landing pages.
03Results over 5 days
- direct-message enquiries
- 90
- per enquiry
- $0.95
- campaign budget
- $86
- of work with a client who came from the campaign
- 4 months
04Why it matters
The case shows a mechanic that works for an expert and a business alike: instead of advertising head-on, offer useful material people take for themselves — and build the sale on that contact. With this approach the cost per enquiry stays under a dollar even on a small budget. The campaign ran in April 2024.
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