Glossary

Website audit

Definition

A website audit is a structured check of a site — speed, phone layout, search basics, technical errors and how easy it is to contact the business — that ends with a ranked list of fixes.

Example

An audit finds that the request form does not work on iPhones and that every page has the same title; fixing those two things comes first.

Common mistakes

  • Ordering an audit and never acting on it.
  • Getting a hundred-page automated report with no priorities.
  • Auditing only design or only SEO, when the problem may be elsewhere — for example, in a broken form.

Related service Website improvement — from $200

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