Glossary

SERP (search engine results page)

Definition

A SERP is the page a search engine shows in response to a query: ads, the organic results and extra blocks such as maps, questions, images or AI-generated answers.

Example

For “pizza delivery” the SERP usually shows ads at the top, then a map with nearby places, then regular website links.

Common mistakes

Looking only at the “ten blue links”: maps, questions and answers take a large part of the attention.
Checking your position from your own browser: results are personalised by location and history.

Related service SEO services — from $500/mo

All terms

Want us to do this for you?

Tell us about the task: after a 15-minute brief we name the plan, timeline and price.

Discuss the task