Glossary
SEO (search engine optimization)
Definition
SEO is work on a website — its structure, speed, content and links — so that search engines like Google show it higher for the queries its customers type.
Example
A plumbing company adds a separate, detailed page for each service and city, and over a few months starts appearing in search results for “emergency plumber + city”.
Common mistakes
- Expecting results in days: search engines re-evaluate pages over weeks and months.
- Believing anyone who promises first place: Google itself says no one can promise the top spot.
- Measuring only rankings instead of traffic and requests.
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