GEO (Generative Engine Optimization)

Example

Someone asks an assistant to “recommend a dental clinic in my area”. The clinics it names are the ones whose services, prices and location it found stated clearly and consistently across trusted sources.

Common mistakes

• Treating GEO as a replacement for SEO: assistants often rely on the same pages a search engine indexes.
• Expecting a paid placement: an organic AI answer cannot be bought.
• Publishing different facts — prices, addresses, names — on different sites, so the model cannot tell which one is right.