E-E-A-T (experience, expertise, authoritativeness, trustworthiness)

Example

An article on dental implants written and signed by a practising dentist, with real photos and clear contacts, shows more E-E-A-T than an anonymous rewrite of other sites.

Common mistakes

• Treating it as a single ranking score you can “raise”: it is a framework for quality, not a setting.
• Adding a fake author or invented credentials — that destroys trust instead of building it.
• Hiding who is behind the site: no contacts, no company details, no real people.