Glossary

AI visibility

Definition

AI visibility is how often and how accurately AI assistants such as ChatGPT, Gemini and Perplexity name a business when people ask them for a recommendation in its field.

Example

Someone asks Gemini “who can fix a burst pipe in Dubai today” without naming any firm. If the answer lists three other companies, a local plumber’s AI visibility for that question is zero, even if the plumber’s site ranks well in Google.

Common mistakes

Checking only the brand name: assistants usually get questions without it, such as “best dentist near me”.
Judging by one answer: replies change from day to day, so a single check is only a snapshot.
Fixing the website and ignoring other sources: assistants also read directories, reviews and articles about the company.

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