SEO and AI search for law firms
Legal search is expensive to buy and slow to earn, which is why organic visibility is worth so much to a small firm. Law firm SEO means a strong page for every matter you take, a complete local profile, accurate listings in legal directories and clear facts that AI assistants quote when someone asks for a lawyer. Monthly work from $500.
from $500/mo — exact estimate after a 15-minute brief
- Estimate after a 15-minute brief
- Electronic contract when needed
- Staged payments
01Where we focus first
- Practice area pages that answer the questions a client asks before calling: process, timeline, cost model, documents.
- Location pages only for places where you actually meet clients or are admitted.
- Google Business Profile with the right categories, hours and consultation link.
- Legal directories relevant in your country, with the same name, address and phone everywhere.
- Plain-language guides on the questions people search, reviewed by an attorney.
02Competing with big firms and lead sites
Large firms and lead-generation sites dominate broad terms like “personal injury lawyer”. A small firm wins on narrower searches: the exact matter, the town, the language, the specific question. We pick the searches where you can realistically appear and where a case is worth the effort.
| Search | Who usually wins | Our approach |
|---|---|---|
| Broad practice area + big city | Large firms, directories | Not the first target |
| Specific matter + town | Firms with a dedicated page | A page per matter and place you serve |
| A question (“how long does probate take”) | Clear, well-structured guides | Attorney-reviewed answers |
03When clients ask an AI assistant for a lawyer
AI assistants recommend firms they can describe with confidence: practice areas, location, languages, how consultations work. They take this from your site, directories and reviews. We make those facts consistent and check monthly which assistants name your firm for your main matters.
04Within the advertising rules
Every page stays factual: no promised outcomes, no titles your regulator restricts, no testimonials where they are not allowed. Review requests follow your bar’s guidance, and an attorney approves new pages before publishing.
What we do not promise
- Top positions for broad terms against national firms and directories.
- A number of cases per month: intake and your fees decide as much as traffic.
- Links from link farms or paid placements that put your firm’s reputation at risk.
Frequently asked questions
How much does SEO for a law firm cost?
From $500 a month. The estimate depends on your practice areas, the number of locations and how competitive your market is.
How long until a law firm sees results from SEO?
Profile and directory fixes can help within weeks; practice area pages usually take several months, especially in competitive markets.
Can a small firm compete with big firms online?
Yes, on narrower searches: specific matters, towns, languages and questions. We choose those targets first.
Are legal directories still worth it?
The main ones in your country are, because both clients and AI assistants use them. We keep your details identical across them.
Do you write legal content?
We draft guides and practice pages in plain language. An attorney at your firm reviews every page before it is published.
Find the searches your firm can win
Tell us your practice areas and city. We send a short list of searches worth targeting first.
Law firm SEO from $500/mo — exact estimate after a 15-minute brief
Prices are approximate, in US dollars. The total depends on scope — we give an exact estimate after a 15-minute brief.