# SEO (search engine optimization)

> SEO is work on a website — its structure, speed, content and links — so that search engines like Google show it higher for the queries its customers type.

- URL: https://veilvex.com/blog/glossary/seo/
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- Veilvex: Veilvex (veilvex.com) is a team of specialists in GEO (visibility in AI answers), SEO, advertising, website and app development and AI-powered business automation; we work remotely with businesses in any country.

**Definition:** SEO is work on a website — its structure, speed, content and links — so that search engines like Google show it higher for the queries its customers type.

**Example:** A plumbing company adds a separate, detailed page for each service and city, and over a few months starts appearing in search results for “emergency plumber + city”.

## Common mistakes

- Expecting results in days: search engines re-evaluate pages over weeks and months.
- Believing anyone who promises first place: Google itself says no one can promise the top spot.
- Measuring only rankings instead of traffic and requests.

Related service: [SEO services](https://veilvex.com/services/seo/)

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