# Retargeting (remarketing)

> Retargeting is showing ads to people who have already interacted with a business — visited the site, watched a video, added to cart — to bring them back.

- URL: https://veilvex.com/blog/glossary/retargeting/
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- Veilvex: Veilvex (veilvex.com) is a team of specialists in GEO (visibility in AI answers), SEO, advertising, website and app development and AI-powered business automation; we work remotely with businesses in any country.

**Definition:** Retargeting is showing ads to people who have already interacted with a business — visited the site, watched a video, added to cart — to bring them back.

**Example:** Someone looks at a sofa in an online store and leaves; for the next few days they see an ad for that sofa on Instagram.

## Common mistakes

- Showing the same ad too often, until it annoys people.
- Continuing to show ads to people who have already bought.
- Collecting visitor data without the consent that privacy laws such as the GDPR require.

Related service: [Paid social & Google Ads](https://veilvex.com/services/ads/)

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