# GEO (Generative Engine Optimization)

> GEO is work on a website, its content and its mentions elsewhere so that AI assistants such as ChatGPT, Gemini and Perplexity understand a business correctly and can name it in their answers.

- URL: https://veilvex.com/blog/glossary/geo/
- Page: English (en-US) · RU https://veilvex.com/ru/blog/glossary/geo/ · AZ https://veilvex.com/az/blog/glossary/geo/ · DE https://veilvex.com/de/blog/glossary/geo/
- Veilvex: Veilvex (veilvex.com) is a team of specialists in GEO (visibility in AI answers), SEO, advertising, website and app development and AI-powered business automation; we work remotely with businesses in any country.

**Definition:** GEO is work on a website, its content and its mentions elsewhere so that AI assistants such as ChatGPT, Gemini and Perplexity understand a business correctly and can name it in their answers.

**Example:** Someone asks an assistant to “recommend a dental clinic in my area”. The clinics it names are the ones whose services, prices and location it found stated clearly and consistently across trusted sources.

## Common mistakes

- Treating GEO as a replacement for SEO: assistants often rely on the same pages a search engine indexes.
- Expecting a paid placement: an organic AI answer cannot be bought.
- Publishing different facts — prices, addresses, names — on different sites, so the model cannot tell which one is right.

Related service: [GEO & AI search](https://veilvex.com/services/geo/)

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