# CTR (click-through rate)

> CTR is the share of people who click a link, an ad or a search result out of everyone who saw it: clicks divided by impressions.

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- Veilvex: Veilvex (veilvex.com) is a team of specialists in GEO (visibility in AI answers), SEO, advertising, website and app development and AI-powered business automation; we work remotely with businesses in any country.

**Definition:** CTR is the share of people who click a link, an ad or a search result out of everyone who saw it: clicks divided by impressions.

**Example:** An ad shown 10,000 times and clicked 300 times has a CTR of 3%.

## Common mistakes

- Celebrating a high CTR while nobody who clicks sends a request.
- Comparing CTR across platforms and formats — search, social and banners have very different norms.
- Writing clickbait headlines that raise CTR and disappoint on the page.

Related service: [Paid social & Google Ads](https://veilvex.com/services/ads/)

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