# CRM (customer relationship management)

> A CRM is a system that keeps all customers and deals in one place: contacts, requests, conversation history, stages of each deal and tasks for the team.

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**Definition:** A CRM is a system that keeps all customers and deals in one place: contacts, requests, conversation history, stages of each deal and tasks for the team.

**Example:** Every request from the website, WhatsApp and Instagram lands in the CRM as a card, and the manager sees who replied, when and what was agreed.

## Common mistakes

- Buying a CRM and still keeping half the clients in personal chats and notebooks.
- Setting up too many fields and stages, so the team stops filling them in.
- Not connecting it to the site and messengers, so requests are typed in by hand.

Related service: [AI automation & bots](https://veilvex.com/services/ai-automation/)

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