# CPC (cost per click)

> CPC is how much an advertiser pays on average for one click on an ad; on most ad platforms it is set in an auction and changes with competition.

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**Definition:** CPC is how much an advertiser pays on average for one click on an ad; on most ad platforms it is set in an auction and changes with competition.

**Example:** If a campaign spends $50 and gets 100 clicks, the average CPC is $0.50.

## Common mistakes

- Chasing the cheapest clicks instead of the clicks that turn into customers.
- Comparing CPC between industries: legal and medical queries are far more expensive than entertainment.
- Forgetting that the ad budget is paid to the platform on top of the specialist’s fee.

Related service: [Paid social & Google Ads](https://veilvex.com/services/ads/)

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