# CPL (cost per lead)

> Cost per lead is the ad spend divided by the number of leads — requests, calls or sign-ups — the campaign brought in.

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**Definition:** Cost per lead is the ad spend divided by the number of leads — requests, calls or sign-ups — the campaign brought in.

**Example:** A campaign spends $93 and brings 100 requests, so one lead costs $0.93.

## Common mistakes

- Counting leads without checking their quality: a cheap lead that never answers is not cheap.
- Ignoring how fast leads are answered — slow replies waste paid leads.
- Judging a campaign after one or two days, before the platform has learned.

Related service: [Paid social & Google Ads](https://veilvex.com/services/ads/)

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