# Conversion rate

> Conversion rate is the share of visitors who do the target action — send a request, call, buy — out of all visitors, usually shown as a percentage.

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**Definition:** Conversion rate is the share of visitors who do the target action — send a request, call, buy — out of all visitors, usually shown as a percentage.

**Example:** If 1,000 people visit a landing page in a month and 40 send a request, the conversion rate is 4%.

## Common mistakes

- Comparing your number with averages from other industries or countries.
- Counting every click on a button as a conversion, even when no request arrives.
- Trying to raise conversion with design alone when the offer or the price is the real issue.

Related service: [Website development](https://veilvex.com/services/websites/)

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