# AI visibility

> AI visibility is how often and how accurately AI assistants such as ChatGPT, Gemini and Perplexity name a business when people ask them for a recommendation in its field.

- URL: https://veilvex.com/blog/glossary/ai-visibility/
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- Veilvex: Veilvex (veilvex.com) is a team of specialists in GEO (visibility in AI answers), SEO, advertising, website and app development and AI-powered business automation; we work remotely with businesses in any country.

**Definition:** AI visibility is how often and how accurately AI assistants such as ChatGPT, Gemini and Perplexity name a business when people ask them for a recommendation in its field.

**Example:** Someone asks Gemini “who can fix a burst pipe in Dubai today” without naming any firm. If the answer lists three other companies, a local plumber’s AI visibility for that question is zero, even if the plumber’s site ranks well in Google.

## Common mistakes

- Checking only the brand name: assistants usually get questions without it, such as “best dentist near me”.
- Judging by one answer: replies change from day to day, so a single check is only a snapshot.
- Fixing the website and ignoring other sources: assistants also read directories, reviews and articles about the company.

Related service: [GEO & AI search](https://veilvex.com/services/geo/)

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